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ZWIFT
Bring a brand to life.
Goal
Zwift, a groundbreaking fitness training/video gaming company, wanted to bring their unique brand colors to life in their new space.
Solution
Electric blue, vibrant magenta, and construction orange were no challenge for Pair. We color-matched our metal and acoustic screens to their energizing color palette without increasing production costs. To accommodate a tight footprint, we utilized Swing Jr. for this project. Swing Jr. is an untethered solution with a short profile - this means flexibility within the workspace without taking up space. Each floor has a coordinating Swing Jr. power beam colors to reinforce that floor's color story further and help with wayfinding. No more, "What floor am I on again?"
